While there is a way to maximize results, it is almost impossible to fully manipulate search algorithms.
Businesses often look to the shortest path toward ideal results with the least amount of effort, but SEO requires a lot of action and time.
There is no SEO strategy where something can be changed today with the expectation of clear results tomorrow. SEO is a long-term project, with regular action and constant activity.
Keeping your website current, and updating it with relevant content, allows Google to know that is is being updated.
When we develop a website, we include basic SEO using a free version of a plugin called Yoast.
We also create a sitemap for the website, and submit is to Google via Google’s Search Console, so that it can start indexing the website.
We also advise you on the content to provide periodically (at least once every 2 months), to ensure that the website is kept dynamic. These additions are included in the annual fee for hosting and support.
More advanced SEO work is charged for, and there will also be a requirement to subscribe to Yoast Premium.
There are over 200 factors influencing Google’s search ranking algorithm.
Without a dedicated team of SEO specialists, it is impossible to keep track of every factor.
We are not SEO specialists, but we understand enough to improve your rankings, and do it at a more affordable cost.
Nobody knows your business or industry like you do. So without having to employ industry specific copywriters, you are the best person to provide relevant content.
Our SEO Philosophy is based on our 3 SEO Pillars. Each of these Pillars can help your brand improve its Organic Reach, Visibility and Performance.
These 3 pillars are as follows: