Search Engine Optimisation

Small changes can make a big difference

The majority of visits to your website begin with a search engine like Google

increase the visibility of your website

What's it all about

Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.

While there is a way to maximize results, it is almost impossible to fully manipulate search algorithms.

Businesses often look to the shortest path toward ideal results with the least amount of effort, but SEO requires a lot of action and time.

No Quick Fixes

There is no SEO strategy where something can be changed today with the expectation of clear results tomorrow. SEO is a long-term project, with regular action and constant activity.

It is also a joint effort – customers need to continuously provide suitable content to achieve the best results.

Keeping your website current, and updating it with relevant content, allows Google to know that is is being updated.

Publish Relevant, Authoritative Content

The key to good search engine results

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so it is critical to keep it fresh.

Factors the affect search engine results

Meta Titles and Descriptions
75%
Frequency of Changes
92%
Content
99%
Site Speed and Performance
93%
alt tags on Images
87%
Keywords
Surprising right? 8%

What we provide

Basic SEO Included

When we develop a website, we include basic SEO using a free version of a plugin called Yoast.

We also create a sitemap for the website, and submit is to Google via Google’s Search Console, so that it can start indexing the website.

We also advise you on the content to provide periodically (at least once every 2 months), to ensure that the website is kept dynamic. These changes are billed for on an hourly basis.

More advanced SEO work will require a subscription to Yoast Premium.

Search Engine Optimisation is an Ongoing Process

How it works

There are over 400 factors influencing Google’s search ranking algorithm.

Without a dedicated team of SEO specialists, it is impossible to keep track of every factor.

We are not SEO specialists, but we understand enough to improve your rankings, and do it at a more affordable cost.

You don’t need to be #1 for every keyword that is relevant to your niche – you just need to rank for the right ones.
We won’t bombard you with technical jargon. Just real English that you can understand on how to improve your search engine results.

Your Responsibility

Nobody knows your business or industry like you do. So without having to employ industry specific copywriters, you are the best person to provide relevant content.

Our Resposibility

Our SEO Philosophy is based on our 3 SEO Pillars. Each of these Pillars can help your brand improve its Organic Reach, Visibility and Performance.

These 3 pillars are as follows:

We Solve Real Problems

what can we do for you?

Web Design​

Cost effective web development using WordPress and Elementor - the world's best combination to create unique websites that work.

SEO

Your website is not worth anything if it's not being found. Correct structure and evolving content ensures that your website generates leads.

PPC Advertising

Pay-per-click advertising with Google AdWords allows you to measure your advertising expenditure and return on investment.

User Experience

We make sure that visitors to your website can easily find what they are looking for, leading to increased enquiries and interaction.

eCommerce

Turn your website in to a storefront with WooCommerce, and include shippinng calculations and online checkout and payment.

Graphic Design

From logo, stationery and brochure design, to direct mailing campaigns. We design graphic elements and material that works.

Want To Boost Your Business Today?

Get in touch to discuss the SEO approach that suits you and your goals best.

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Learn how we helped 800 businesses gain success.

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