PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
At Plusto we set up your AdWords campaigns for R675 (once-off), and you pay Google directly according to your budget.
We can manage your campaigns at an additional cost, however Google’s smart processes ensure that your ad is displayed and clicked in the right areas, to ensure that your advertising budget is optimised.
At Plusto, we simply set up your campaign. We can manage it for an additional fee, but when set up correctly, Google will ensure that the Ad is displayed in the right places, to your chosen target audience, to generate the optimum number of clicks on your Ad so that it meets your budget.
This way you are not paying a monthly fee or additional rate per click to a company that mages your campaign for you.
The data collected from Ad Groups and Analytics gives you valuable insight of how visitors respond to your Ads campaign and the correlated landing pages.
Once we have set up tracking of your website and AdWords campaign the follwoing information will be available to you.
Pay Per Click advertising generates sales and brings in new business fast.
Remember you only pay when your Ad is clicked on.