PPC Advertising

Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords

Expose your business to the people that need your services

We offer a cost-effective service to advertising on Google

What is PPC marketing?

PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

Google Ads – Run on Google, Search Partner sites, and Display Network sites, Google Ads is the largest pay-per-click platform. It is geared toward the entire spectrum of companies from small businesses to Fortune 500.

How do Google Ads work?

Google Ads work on a pay per click basis. You only get charged when your ad is clicked on by a potential customer. This is one of the key differentiators between Google Ads and other forms of digital advertising, (such as banner adverts) where you’re charged by impressions, or the number of people who see your ad, but may take no further action.

At Plusto we set up your AdWords campaigns for R950 (once-off), and you pay Google directly according to your budget. 

We can manage your campaigns at an additional cost, however Google’s smart processes ensure that your ad is displayed and clicked in the right areas, to ensure that your advertising budget is optimised.

Determine your own budget

You Pay Google Directly

At Plusto, we simply set up your campaign. We can manage it for an additional fee, but when set up correctly, Google will ensure that the Ad is displayed in the right places, to your chosen target audience, to generate the optimum number of clicks on your Ad so that it meets your budget.

This way you are not paying a monthly fee or additional rate per click to a company that mages your campaign for you.

What we are good at

Keyword Research
Competitor Analysis
Tracking & Reporting
Digital Strategy

Advatage of using Google Adwords

Tracking your Success

The biggest advantage of having us manage your Google Ads account is that you can continuously track and adapt your campaign according to the data collected.

The data collected from Ad Groups and Analytics gives you valuable insight of how visitors respond to your Ads campaign and the correlated landing pages.

Google AdWords is a powerful tool

How can PPC Advertising help?

A professional AdWords strategy can help you generate immediate traffic to your products or services and compete head-on with your competition.
Google AdWords is an online advertising platform that allows reaching audiences in your selected areas that need your products or services.

Google Analytics Features

Once we have set up tracking of your website and AdWords campaign the follwoing information will be available to you.

Discover the power of PPC

Pay Per Click advertising generates sales and brings in new business fast.

Remember you only pay when your Ad is clicked on.

We Solve Real Problems

what can we do for you?

Web Design​

Cost effective web development using WordPress and Elementor - the world's best combination to create unique websites that work.


Your website is not worth anything if it's not being found. Correct structure and evolving content ensures that your website generates leads.

PPC Advertising

Pay-per-click advertising with Google AdWords allows you to measure your advertising expenditure and return on investment.

User Experience

We make sure that visitors to your website can easily find what they are looking for, leading to increased enquiries and interaction.


Turn your website in to a storefront with WooCommerce, and include shippinng calculations and online checkout and payment.

Graphic Design

From logo, stationery and brochure design, to direct mailing campaigns. We design graphic elements and material that works.

Want To Boost Your Business Today?

If your company needs advice on the best possible solution, tailor-made to suite your needs, get in touch and we will formulate a strategy for you.


Learn how we helped 800 businesses gain success.

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